Marcus Gärde, Typographer
Linnéa Bach Gärde, Designer
BachGärde
Design and
Communication AB
Brahegatan 52
S-114 37 STOCKHOLM
SWEDEN
www.bachgarde.com
VAT NO SE5566270160
Ph: +46 70 518 22 91
info@bachgarde.com
Graphic Art
– Artwork
by Marcus Gärde
– Exhibition
at KONST-IG
– Eu vs Europe
Graphic Identity
– Restaurang Museet
– Orosdi-Back
– BP
– Brasserie Godot
– Rörstrands Kulurforum
– GoGloobal
– Jewish Museum,
Stockholm
– J.Lindeberg (Pitch)
– Studentblocket
Books
– Så Fungerar Samhället, Eric Ericson
– Distans,
Berghs school of Communication
– Typografins väg volym 1
– Typografins väg volym 2
– Typografins väg: Specialupplagan
– Korrespondens av Eric Ericson
– CookBook
– Forsbergs
School of Advertising
Magazine/Newspaper
– FARM NR 3, 2010
– FARM NR 4, 2010
– Nya Upplagan
– Midinette,
1989 VS 2005
Education
– Grid Systems
MaMadesign & Hesselboms Universum
Nominated for Swedish designyear Award 2005!
Spread+mamadesign1
EU vs Europe. What happens with ”old” Europe as EU is taking shape? Is the ”old” culture disappearing, giving way for the new? Welcome to see 6 graphic designers from Poland and 6 from Sweden, and their reflections on this topic.
TIME: Wednesday Nov 16, 0630 pm. 2005.
PLACE: Polska institutet, Villagatan 2, Stockholm.
The Designers:
From Poland:
Andrzej Leraczyk
Ewa Pluta
Janek Bersz
Jerzy Skakun
Joanna Górska
Tomek Bierkowski
From Sweden:
Cecilia af Petersens (Essen)
Christoffer Wessel (Bon)
Gabor Palotai (Gabor Palotai design)
Marcus Gärde (MaMadesign)
Mats Kangebo (MaMadesign)
Ted Hesselbom (Hesselboms Universum)
Background
We need to open our borders and connect with designers from other countries and see how they look upon us and how they deal with their communication to their public.
As graphic designers we work with communication. Our goal is to become so clear in it that we, not unlike the composer, produce material that the viewer reacts to and find beauty in. If we would only listen to music made by Swedish artists our opinion about music would be very shallow, rather it is very clear that a musician collaborates with many countries – inspiration has no borders.
The Project
We wanted to reach out to countries that we have not heard much about and not eagerly exposed to media in comparison with countries like France, Great Britain or Holland. Poland has just become a new EU-member and it felt very natural to ask them how they looked upon this and we were very curious about their graphic design.
Thus our cultural background affect our communication and graphic style? Do we change our style of communication in regard to the public of that nation? Are there no universal thought of communication and graphic design? Or are there some truths that are universal that we know affect us in the strongest ways (like dynamic, contrasts, proportions and colours). That is why this exhibition gives the same topic to two countries not far away from each other, but with different backgrounds.
We had an idea that the artists should work with a limited amount of colours. The Polish designers chose a colour that they felt represented their history and culture. Its a deep red colour (Pantone 200U) and that colour is the only colour that the Swedish designers could work with. The Swedish designers chose a colour that is the mixture of our flags two colours. The blue and the yellow colour of the flag, when mixed, creates a grey colour with green tones. It´s like the Swedish people; modest, dull but inside there is warmth and joy. (Pantone 450U). The polish designers could only work with that colour.
Text by Marcus Gärde
Marcus Gärdes poster, Snapshot of
EU
Are borders something that unifies people or drives them apart? If you would make a cup of clay, would you make it so that it would
break if you used it? Would you make it so it wasn’t possible to drink from it?
If we would make walls around people that separates them from the
ones they love or forcing people to be enclosed, would that not be like pouring
hot water into a glass? It would probably crack and shatter.
Walls and borders if used wisely, gives comfort and strength to
the people residing there.
Maybe like a seed that needs the protection of the shell before
it can become the oak, we to as human race in the future do not need our protection anymore
and can grow to our full potential.
Where are the borders on a drop of oil? It moves and changes as
it attracts neighboring drops.
I have used it as a metaphor in this project to illustrate the everchanging
motion of EU and as a snapshot of how elusive borders really are.
Text by Marcus Gärde